Old Navy: Get Instant Happy with Old Navy and Gaten Matarazzo (Retail, Celebrity)

Video Editor, Motion Designer, Colorist & Art Director

We teamed up with Stranger Things star Gaten Matarazzo, to create an audacious digital campaign to advertise Old Navy’s Instant Happy scratcher game. To elevate the spot (with the help of Search Party) we re-wrote the classic Technotronic – Pump Up The Jam track, with fun lyrics that explained the game and it’s prizes. The campaign successfully beat completion rate benchmarks across multiple channels while also gaining media attention on culturally relevant websites such as: R29, E!, HuffPost, and more.