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Old Navy: Introducing Buy Online, Pickup In-Store (Retail)

Art Director & Co-Director

I saw an opportunity for Old Navy to introduce, Buy Online, Pickup In-Store with animation – a sure way to stand out from the Walmarts of the world. So, I pitched the idea and it was loved. The first ever Old Navy animatic was created and it was a huge success!

*Just one week after launching the campaign – Old Navy saw a 90% increase in Buy Online, Pickup In-Store order demand!

Animation by Oddfellows