Under Armour/160over90: Game Day Featuring Green Bay Packers: Eddie Lacy (Sports)


“When Under Armour decided to unleash its new advances in footwear, the company sought us (160over90) out to help introduce the products via digital, video and in-store executions…Gameday Armour Max. More protective at less thickness than any other padding in football…”

Agency: 160over90

Director: Konstantinos Psimaris

Motion Designer: Chris Lee

Video Editors: Max Paolucci and Anderson Bradshaw